About Us

Jamie Paul - Direct Seeds owner

The idea for selling garden products online was developed by owner (Mr Jamie Paul) in early 2009, with his own passion for growing the main driving factor behind the growth for the business. At the very beginning the original business plan was to grow vegetable, herb and flower plug plants for personal use then sell any excess plants online using Ebay as the shop window.

As the plug plants started to sell, additional items were added to the ‘range’ to complement the plants, the first being 6, 9, 12 and 20 cell pack plant trays. As the new products started to sell the product range grew and by the end of the first year we were stocking 16 different plant pots and trays.

At the start of 2010 the business decision was made to discontinue our plug plant range and the new business name of ’Plant Pots Direct’ was adopted. At the same time we launched our own website away from Ebay and used our own marketing methods to attract new customers. 2011 saw our first relocation to larger premises enabling our product range to expand to 36 products. The year ended on a high with all trading expectations exceeded and setting the business up for 2012.

In 2012 the decision was made to expand into new areas of growth related to the gardening industry with seeds chosen as the new line of product, at that time we contacted the best supplier in the business ans we teamed up with Kings Seeds. With sales of the new product growing year on year 2015 was the time to develop a stand alone site to continue the development of the product and Direct Seeds was launched and week on week we continue to add to our Kings Seeds Range.